Digital Marketing Glossary.

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• 301 Redirect
• 302 Redirect
• 404 Error
• 5xx Error

A

• A/B Testing
• Above the Fold
• Accessibility
• Ad Rank
• Ad Spend
• AEO (Answer Engine Optimisation)
• Affiliate Marketing
• Agentic AI
• AI Agent Sessions
• AI Answer Selection
• AI Authority Signals
• AI Brand Sentiment
• AI Citation
• AI Citation Optimisation
• AI Citation Source
• AI Content Detection
• AI Crawlability
• AI Crawlability Optimisation
• AI Hallucination
• AIO (AI Overviews)
• AI Overviews (AIO)
• AI Ranking Signals
• AI Share of Voice
• AI Visibility
• Alt Text
• Analytics
• Anchor Text
• Answer Engine Optimisation (AEO)
• API (Application Programming Interface)
• Attribution
• Attribution Model
• Audience Insights
• Audience Segment
• Authority Terms
• Authority Vector
• Awareness Stage

B

• B2B (Business to Business)
• B2C (Business to Consumer)
• Backlink
• Bid Management
• Black Hat SEO
• Blog Post
• BOFU (Bottom of the Funnel)
• Bounce Rate
• Brand Awareness
• Breadcrumbs

D

• Daily Active Users (DAU)
• DAU (Daily Active Users)
• Decision Stage
• Deep Search (Bing)
• Deterministic vs Non-Deterministic Systems
• Digital Brand Echo
• Digital Marketing
• Direct Traffic
• Display Advertising
• Dofollow
• Domain Authority (DA)
• Drip Campaign
• Duplicate Content

E

• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• Embedding
• Email Marketing
• Engagement
• Engagement Rate
• Entity Recognition
• Event Tracking
• Evergreen Content
• Exit Rate
• External Link

F

• Favicon
• Featured Snippet
• Frequency
• Funnel
• Funnel Analysis

G

• GA4
• Gated Content
• Generative Engine Optimisation (GEO)
• GEO (Generative Engine Optimisation)
• Goal Completion
• Goal Tracking
• Google Ads
• Google AI Mode
• Google Analytics 4 (GA4)
• Google Search Console
• Googlebot
• GPTBot

H

• Header Tags
• Heatmap
• HTML
• HTTP
• HTTPS

I

• Impression Share
• Impressions
• Inbound Marketing
• Indexation
• Indexing
• Influencer Marketing
• Internal Link

J

• JavaScript Rendering

K

• Key Performance Indicator (KPI)
• Keyword
• Keyword Cannibalisation
• Keyword Density
• Keyword Difficulty
• Keyword Research
• Know Your Customer (KYC)
• KPI (Key Performance Indicator)
• KYC (Know Your Customer)

L

• Landing Page
• Landing Page Optimisation
• Large Language Model Optimisation (LLMO)
• Latent Semantic Indexing (LSI)
• Lead Generation
• Lead Magnet
• Lexical Retrieval
• LLMO (Large Language Model Optimisation)
• LLMs.txt
• LLM Visibility
• Local Pack
• Local SEO
• Long-Tail Keyword
• Looker Studio
• LSI Keywords
• LTV (Lifetime Value)

M

• Map Pack
• Market Segmentation
• Marketing Automation
• MCP (Model Context Protocol)
• Meta Description
• Meta Title
• Micro-Conversion
• Mobile Optimisation
• Mobile SEO
• Mobile-First AI Optimisation
• Mobile-First Indexing
• Model Context Protocol (MCP)
• MOFU (Middle of the Funnel)
• Multimodal SERP
• Multi-Source Content Verification

N

• Native Advertising
• Navigation Path
• Negative Keywords
• Newsletter
• NLP (Natural Language Processing)
• Nofollow
• Noindex
• Nurture Campaign

O

• Off-Page SEO
• On-Page SEO
• Open Graph Tags
• Organic Keyword
• Organic Reach
• Organic Search
• Organic Traffic

P

• Page Authority
• Page Speed
• Page Views
• Paid Advertising
• Paid Search
• Paid Traffic
• Parasite SEO
• Passage Ranking
• Pay Per Click (PPC)
• Perplexity
• Persona
• Pillar Page
• PPC (Pay Per Click)
• Prompt
• Prompt Engineering
• Prompt-Triggered Visibility

Q

• Quality Score
• Query Intent Mapping

R

• RAG (Retrieval-Augmented Generation)
• RankBrain
• Ranking
• Ranking Factor
• Reach
• Redirect
• Referral Traffic
• Remarketing
• Response
• Responsive Design
• Retargeting
• Retention
• Retrieval-Augmented Generation (RAG)
• Return on Ad Spend (ROAS)
• Returning Visitors
• ROAS (Return on Ad Spend)
• Robots.txt
• ROI (Return on Investment)

S

• SaaS (Software as a Service)
• Schema Markup
• Scroll Depth
• Search Engine Marketing (SEM)
• Search Engine Optimisation (SEO)
• Search Engine Results Page (SERP)
• Search Intent
• Search Volume
• Semantic Search
• SEM (Search Engine Marketing)
• SEOx (Search Everywhere Optimisation)
• SEO (Search Engine Optimisation)
• SERP (Search Engine Results Page)
• SERP Features
• Session
• Session Duration
• Short-Tail Keyword
• Site Audit
• Sitemap
• Snippet Structure
• Social Media Marketing
• Social Proof
• Software as a Service (SaaS)
• Spider / Crawler
• Structured Data

T

• Tag Manager
• Target Audience
• Technical SEO
• Thin Content
• Third-Party AI Citations
• Title Tag
• TOFU (Top of the Funnel)
• Tokens
• Topic Cluster
• Tracking Pixel
• Traffic Source
• Training Data

U

• UGC (User Generated Content)
• UI (User Interface)
• Unique Visitors
• Upsell
• URL Slug
• URL Structure Optimisation for AI
• User Agent
• User Experience (UX)
• User Generated Content (UGC)
• User Interface (UI)
• UTM Parameters
• UX (User Experience)

V

• Viral Marketing

W

• Webinar
• White Hat SEO

X

• XML Sitemap

Z

• Zero Click Result
• Zero-Click Search